rbmadd:

i don’t mean to sound fake deep but the reason 2018 felt so long was because we’re being fed what’s trending at such a rapid rate that we literally can’t remember half of the shit that even happened anymore. “Black Panther came out in February!” Marvel releases so many movies a year that we completely forget about the last movie as soon as a new one comes out and it repeats in a vicious cycle. “Tide Pods/Ugandan Knuckles was in January!” The life span of memes have been rapidly declining for years and it’s gotten to the point where the average lifespan of a meme is about 2 weeks and then the next thing gets popular and then that lasts for 2 weeks and it just keeps going. We’re literally losing our sense of time because of our rapid consumption of media and pop culture.